Some months back, I spoke to this editor from a local English daily about inviting their team to cover an event. After pitching, we started talking about, among other things how organizations and individuals who usually call her desk to invite them for coverage. There were some things that she mentioned, that did not shock me, but made me realise the importance of understanding what the media REALLY WANTS!
She was mentioning about how people usually call her and say thing like "Can your paper cover our event, we are giving goodie bags and lunch!" or “Our CEO is giving a talk, it is important, can you please cover?"
Free food? Goodie bags? She was appalled! Media does not want goodie bags nor free food, of course there is no harm to give such gifts during events to thank them from their presence, but that can never be the carrot!
For me, the conversation was a catalyst to start the media relations training. Let’s share from the perspective of editors, journalists and public relations practitioners, what media really wants and how to attract media to cover your event. Let’s share about crisis communications, press conferences, press releases and media relations strategies and tips.
Come June 29 & 30, I will be the facilitator for our bi-monthly media relations training. It will be held at the Royale Chulan Hotel, Kuala Lumpur.
Some of the key highlights of the training will include:
a. How to get maximum coverage?
She was mentioning about how people usually call her and say thing like "Can your paper cover our event, we are giving goodie bags and lunch!" or “Our CEO is giving a talk, it is important, can you please cover?"
Free food? Goodie bags? She was appalled! Media does not want goodie bags nor free food, of course there is no harm to give such gifts during events to thank them from their presence, but that can never be the carrot!
For me, the conversation was a catalyst to start the media relations training. Let’s share from the perspective of editors, journalists and public relations practitioners, what media really wants and how to attract media to cover your event. Let’s share about crisis communications, press conferences, press releases and media relations strategies and tips.
Come June 29 & 30, I will be the facilitator for our bi-monthly media relations training. It will be held at the Royale Chulan Hotel, Kuala Lumpur.
Some of the key highlights of the training will include:
a. How to get maximum coverage?
b. How to write attention grabbing press release?
c. Maximising media interviews and press conference.
d. Crisis Communications
e. Pitching stories to the media
f. Building long term relationships with the media
g. Planning and preparing a good media relations strategy and other media relations tips and strategies.
Other Facilitators are experienced and award winning journalists from local tv stations and media agencies. Experienced public relations practitioners will also be present to share their take on successful media relations strategies.
This training is limited only to 20 participants. Case study of successful media campaigns, presentations and a lot of interaction will be the core of this training.
For more information, log on to intelectasia.com.
It will be definitely an eye opener for organizations and individuals who frequently deal with the media.
Other Facilitators are experienced and award winning journalists from local tv stations and media agencies. Experienced public relations practitioners will also be present to share their take on successful media relations strategies.
This training is limited only to 20 participants. Case study of successful media campaigns, presentations and a lot of interaction will be the core of this training.
For more information, log on to intelectasia.com.
It will be definitely an eye opener for organizations and individuals who frequently deal with the media.
