Public Relations BOOTCAMP 2015

Public Relations Bootcamp 2015 is back for the 5th year! And we are so excited to share about what's in store this year.

Public Relations Bootcamp by intelectasia has always been a sold-out workshop as we cover the needs of PR practitioners in this three-day power packed workshop.It is suitable for beginners and intermediate levels. For senior levels, PR Bootcamp can also be a refresher course!:

Day 1 : Media Relations 

Here we will cover:

• What is News? How the Media Works? How Journalists Hunt for Stories?  
• Media Relations Insights (Media Landscape in Malaysia) Pitching Stories to Journalists and Editors-How to Hook Them (face to face, email and phone pitch)
• Press Release & Media Invitation writing
• Difference between Online, Print and TV- Know the needs of each

- Speakers for Day 1 includes senior journalists/editors from top news agencies (print, online, TV) and award winning PR Practitioners

Day 2: Crisis Communications: 

Here we will cover:

• Preparing a Crisis Communication Plan (Best Elements in a Crisis Communications Plan)
• Crisis Communication Case Studies
• 3 Step Crisis Communications Strategy (Prepare, Execute, Evaluate)
• Working with the Media (before, during and after a crisis)
• Mock Crisis Scenarios

- Speaker for Day 2 includes PR practitioner (who has handled crisis before) and one senior journalist

Day 3: Social Media+PR

Here we will cover:

• Let's Get Started (Fast Track to Twitter, Facebook, Instagram)
• Creating sharable content for social media 
• Social Media Policies
• Measuring and Evaluating  social media  PR Campaign 
• Managing Social Media Crisis

Seats are really limited! Call us at 03 77269377 for more information or visit www.intelectasia.com