FUND RAISING THROUGH FASHION

“Campaign Aims to Raise RM 50,000 Through

The Sale of Designer Scarves to Support Breast Cancer Patients”

250 pink scarves exclusively designed by internationally renowned fashion designer, Zang Toi, will be up for grabs to raise funds for Gleneagles Hospital Kuala Lumpur’s ‘Unite with Pink, Unite with Us, Together We Unite for Pink October as 1Malaysia’ inaugural breast cancer fund raising campaign.

This campaign is one of the many corporate social responsibility ini

tiatives that will be spearheaded by Gleneagles Hospital Kuala Lumpur in conjunction with the upcoming Pink October month.

“Gleneagles Hospital Kuala Lumpur is excited to kick off the Pink October celebrations with the launch of the breast cancer fund raising campaign,” said Gleneagles Hospital Kuala

Lumpur Chief Executive Officer Amir Firdaus Abdullah.

“We are committed in reaching out and engaging the public to support the plight of medically underserved breast cancer patients and together with our supporting partners, we hope that through campaigns such as this by Gleneagles Hospital Kuala Lumpur, significant funds are channelled to help save lives.”

Members of the public can purchase the scarves for RM300 each at Gleneagles Hospital Kuala Lumpur. As a token of appreciation, Gleneagles Hospital Kuala Lumpur will be offering special rates for ultrasound breasts and mammogram screenings. A free pap smear test will be given away to customers who takes up the screening package.

The proceeds of this campaign will be donated to Pride Foundation, a non-profit organization that is actively involved in enhancing awareness efforts and improving accessibility to treatment and care of breast cancer.

“We are very happy to see many organizations such as Gleneagles Hospital Kuala Lumpur and its partners coming forward to support the plight of breast cancer patients,” said PRIDE Foundation Chairman Datin Azrene Abdullah.

“Contributions from this campaign will be channelled to the ‘PRIDE Patient Fund’ which is used to assist breast cancer patients directly in terms of treatment cost, surgery and other medical needs,” added Azrene.

PRIDE Foundation will be giving a RM300 tax redemption receipt to those who purchase the scarf.

To further strengthen this campaign, Gleneagles Hospital Kuala Lumpur partnered with ING Insurance Berhad which is the main sponsor for this fund raising campaign.

President and Chief Executive Officer of ING Insurance Berhad, Dato’ Dr. Nirmala Menon said, “We are delighted to be partnering Gleneagles Hospital Kuala Lumpur in this initiative to raise funds for breast cancer patients.”

“This campaign is just one of our many ways to give back to society,” she added.

A collaborative effort was also formed with Philips, a world leader in health and well-being, which came on board as the gold sponsor for this campaign.

This campaign is also supported by AstraZeneca, one of the world's leading pharmaceutical companies, Diagnostika and Peraliph alongside Health and Beauty Magazine as the official magazine.

Additionally, Gleneagles Hospital Kuala Lumpur and its partners will host an exclusive high tea event on 31 October 2009 to fete the lucky 250 buyers of the scarves.

Along with the fundraising efforts, Gleneagles Hospital Kuala Lumpur will be hosting several others breast cancer awareness activities during the campaign period. The activities include “Eat for Your Healthy Lifestyle” cooking demonstration by award winning chef extraordinaire, Mohana Gill, a Beauty Makeover by Xixili Intima and multiple health and wellness workshops.

For a complete list of activities that will be organized by Gleneagles Hospital Kuala Lumpur for the Pink October month, visit www.gimc.com.my

Ranhill Utilities Internal Media Workshop 2009

Our team recently conducted an internal media relations workshop for 28 senior management staff of Ranhill Utilities Sdn Bhd and its subsidiary, SAJ Holdings Sdn Bhd (SAJ Holdings is the water concessionaire for the state of Johor), Ranhill Water Technologies, Ranhill Water Services and Ranhill Bersekutu Sdn Bhd.

And we are proud to say, it was a fantastic workshop!

We were honoured to have the CEO of SAJ Holdings, Encik Abdul Wahab, Mr Koh Boon Sian , the CEO of Ranhill Water Technologies and Mr Yap who is the CEO of Ranhill Bersekutu Sdn Bhd as participants for the workshop.

The main objective of this one day workshop was to expose the participants to the strategies of media relations. ‘What is News’, ‘Media Relations 101’, ‘Press Release Writing’, ‘Crisis Communications’ and ‘Press Conference Tools and Techniques’ were the main topics discussed during the workshop. The participants came from diverse backgrounds. Some of the participants included business development managers and the operations team. Therefore, the workshop had to be designed in such a way that it was relevant to all. Nevertheless, the participants had broad smiles as they walked out of the door after the nine hours of learning experience.

Some comments from the participants:

“Fantastic, very interactive and excellent workshop! I learned a lot as the things shared, especially on ‘What is News?’ was really informative and touched on things that I never knew about.” Mr Yap, CEO Ranhill Bersekutu Sdn Bhd.

“I would definitely recommend this workshop to others. The presentation style, joint exercise content and open discussions were one of the best!” Mr Hemant Thakore, Head Business Services Ranhill Bersekutu Sdn Bhd.

“The presentation style was one of the best. Definitely met my expectations as a platform to share real experiences and knowledge.” Rajehan Abdul Karim, SAJ Holdings Sdn Bhd.

“Excellent session. Very open and two-way. It is really great to have three speakers with different areas of expertise to share their expertise.” Name and title not specified.

“Good exposure for non public relations people to understand how things work in the media.” Name and title not specified.

Media Relations Workshop August 2009

We will be having another workshop next month (10 & 11 August 2009). You can read more about this workshop in our website www.intelectasia.com
Media Relations August 2009

Media List & Contacts (Malaysia)

Many have asked me about media contacts. I have actually started a media database, but it is not easy as it really involves a lot of hard work and consistent effort to ensure the media database is always relevant and up to date, especially when there are so many changes in the local media scene (just spoke to a reporter from Malay Mail and apparently they are still undergoing a lot of changes).Nevertheless,I am sharing some contacts that you might find useful when dealing with the media. Hope it helps! (please refer to my latest post March 2015 on latest media contacts)


Quick Malaysia Media Contacts

Facebook Bootcamp for PR

View more presentations from nicole.landguth.

Facebook Bootcamp for PR

I think this is one very good presentation by Ogilvy Public Relations Worldwide on how to use Facebook as a tool for PR.

I think I have mentioned this before that its time that PR practitioners have to start looking beyond the traditional media. The new media such as Facebook, YouTube, blogs and Twitter are now equally powerful when trying to reach out to the publics (i.e. stakeholders, media, consumers, public. But nevertheless, it is very important that your organization fully supports your new media endeavor.Many organizations still feel that the new media is waste of time (as shared by the participants during the workshop).

Somethings that you will learn in this webinar above:

>A Facebook Strategy Checklist
>5 Ways to Rapid Start Your Facebook Strategy
>5 Ways to Engage Your Community
>5 Ways to Activate Your Community
>5 Ways to Add Scale and Impact
>Tools and Tips to Measure Your Success
>5 Facebook Trends to Watch
>What NOT to do

A Very Successful Media Relations Workshop!

We were so happy and delighted that the media relations workshop on the 29th and 30th June went so well. I think the most important thing for any trainer is when the participants go back and say "Yes, that was worth my time". The team shared valuable insights for media relations. My personal favorite was when the participants did the 20 seconds pitch! It was extremely hilarious seeing all these PR people persuading the editor to cover their event or write about them.
And of course, the bonus was when immediately two days after the workshop, one participant received good coverage including two tv stations (TV3 and NTV7) to cover an event. I will post her comments soon!