I think this is one very good presentation by Ogilvy Public Relations Worldwide on how to use Facebook as a tool for PR.
I think I have mentioned this before that its time that PR practitioners have to start looking beyond the traditional media. The new media such as Facebook, YouTube, blogs and Twitter are now equally powerful when trying to reach out to the publics (i.e. stakeholders, media, consumers, public. But nevertheless, it is very important that your organization fully supports your new media endeavor.Many organizations still feel that the new media is waste of time (as shared by the participants during the workshop).
Somethings that you will learn in this webinar above:
>A Facebook Strategy Checklist
>5 Ways to Rapid Start Your Facebook Strategy
>5 Ways to Engage Your Community
>5 Ways to Activate Your Community
>5 Ways to Add Scale and Impact
>Tools and Tips to Measure Your Success
>5 Facebook Trends to Watch
>What NOT to do
