We will be having another workshop next month (10 & 11 August 2009). You can read more about this workshop in our website www.intelectasia.com
Media Relations August 2009
Sunday, July 19, 2009
Tuesday, July 14, 2009
Media List & Contacts (Malaysia)
Many have asked me about media contacts. I have actually started a media database, but it is not easy as it really involves a lot of hard work and consistent effort to ensure the media database is always relevant and up to date, especially when there are so many changes in the local media scene (just spoke to a reporter from Malay Mail and apparently they are still undergoing a lot of changes). Nevertheless, I am sharing some contacts that you might find useful when dealing with the media. Hope it helps! (please refer to my latest post March 2015 on latest media contacts)
Quick Malaysia Media Contacts
Quick Malaysia Media Contacts
Monday, July 6, 2009
Facebook Bootcamp for PR
I think this is one very good presentation by Ogilvy Public Relations Worldwide on how to use Facebook as a tool for PR.
I think I have mentioned this before that its time that PR practitioners have to start looking beyond the traditional media. The new media such as Facebook, YouTube, blogs and Twitter are now equally powerful when trying to reach out to the publics (i.e. stakeholders, media, consumers, public. But nevertheless, it is very important that your organization fully supports your new media endeavor.Many organizations still feel that the new media is waste of time (as shared by the participants during the workshop).
Somethings that you will learn in this webinar above:
>A Facebook Strategy Checklist
>5 Ways to Rapid Start Your Facebook Strategy
>5 Ways to Engage Your Community
>5 Ways to Activate Your Community
>5 Ways to Add Scale and Impact
>Tools and Tips to Measure Your Success
>5 Facebook Trends to Watch
>What NOT to do
I think I have mentioned this before that its time that PR practitioners have to start looking beyond the traditional media. The new media such as Facebook, YouTube, blogs and Twitter are now equally powerful when trying to reach out to the publics (i.e. stakeholders, media, consumers, public. But nevertheless, it is very important that your organization fully supports your new media endeavor.Many organizations still feel that the new media is waste of time (as shared by the participants during the workshop).
Somethings that you will learn in this webinar above:
>A Facebook Strategy Checklist
>5 Ways to Rapid Start Your Facebook Strategy
>5 Ways to Engage Your Community
>5 Ways to Activate Your Community
>5 Ways to Add Scale and Impact
>Tools and Tips to Measure Your Success
>5 Facebook Trends to Watch
>What NOT to do
A Very Successful Media Relations Workshop!
We were so happy and delighted that the media relations workshop on the 29th and 30th June went so well. I think the most important thing for any trainer is when the participants go back and say "Yes, that was worth my time". The team shared valuable insights for media relations. My personal favorite was when the participants did the 20 seconds pitch! It was extremely hilarious seeing all these PR people persuading the editor to cover their event or write about them.
And of course, the bonus was when immediately two days after the workshop, one participant received good coverage including two tv stations (TV3 and NTV7) to cover an event. I will post her comments soon!
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