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Thursday, November 24, 2011
Friday, October 14, 2011
Quick Malaysia Media Contacts 2.0
The latest version of major media contacts in Malaysia has been uploaded below.
I must also thank my assistant, Yasmin, who has also contributed her tips on when to call the editors.
We hope that anyone out there who wants to get in touch with the media in Malaysia, will find the below useful!
Quick Malaysia Media Contacts
I must also thank my assistant, Yasmin, who has also contributed her tips on when to call the editors.
We hope that anyone out there who wants to get in touch with the media in Malaysia, will find the below useful!
Quick Malaysia Media Contacts
Friday, October 7, 2011
Advanced Media Relations Workshop
Learn from experienced and award-winning journalists and editors the best practices for media interviews , press conferences and crisis communications!
This workshop is suitable for For Top Management, CEO, Spokespersons, Decision Makers and Senior Public Relations Professionals.
Advanced Media Relations Workshop (Oct-Dec 2011)
This workshop is suitable for For Top Management, CEO, Spokespersons, Decision Makers and Senior Public Relations Professionals.
Advanced Media Relations Workshop (Oct-Dec 2011)
Client Relationship Management in PR
After a long hiatus, I am back.
It was a fantastic year: PR consultancy managed to deliver excellent coverage for a healthcare related client. Client received highest print coverage compared to all other private hospitals. However, in the PR world, sometimes moving on is the best decision to make. Intelectasia received a fantastic offer from a healthcare group to manage its PR campaigns and activities for 2011. So, next year Intelectasia will be providing PR services to a few hospitals! Isn't that simply awesome!
Looking back, 2 years with my ex-client had its equal share of ups and downs. However, I have often realised that managing a 'healthy=happy' relationship with a client, especially in a service related industry, like PR, takes some sort of highly specialised skill. You have to be a really good people person. I mean a REALLY GOOD people person.
Sometimes you question yourself, should I be friendly, or am I being too friendly, or should I be 'professional' but not friendly? How is this possible?
PR is really blood, sweat and LOTS of TEARS! I am sure PR consultants out there would agree with me. I was lucky I had clients listening to my PR advice,hence there was very little argument, but again clients are clients, they can either be your best friends or your worst enemy. Managing the relationship is like making a marriage work. Really, it takes lots of compromise and understanding.
My tips for a successful=happy=healthy relationship:
a. Deliver=give what you have promised, if you fail to deliver, you will have a very difficult relationship
b. Don't over deliver= when you promise 3 stories, just give 3, if you start giving 5, then you will be in big trouble, because the client will start to expect more, and more
c. Set the ground rules at the very beginning= Client should know when you are working and when you are not working. As usual, we Malaysians will always say...never mind la, my client can call me anytime, no problem. But you and I know what will happen when you stop picking up the calls after 8pm and not replying my emails at 10pm.
d. No, no bad mouthing clients= No matter what happens, as much as you want to never ever complain about your clients to their co-workers/subordinates, this is a big no-no
If you do all of the above and still have a tough time, its time to move on. Get a another client,because you know, this one memang tak boleh pakai dy!
Cheers!
It was a fantastic year: PR consultancy managed to deliver excellent coverage for a healthcare related client. Client received highest print coverage compared to all other private hospitals. However, in the PR world, sometimes moving on is the best decision to make. Intelectasia received a fantastic offer from a healthcare group to manage its PR campaigns and activities for 2011. So, next year Intelectasia will be providing PR services to a few hospitals! Isn't that simply awesome!
Looking back, 2 years with my ex-client had its equal share of ups and downs. However, I have often realised that managing a 'healthy=happy' relationship with a client, especially in a service related industry, like PR, takes some sort of highly specialised skill. You have to be a really good people person. I mean a REALLY GOOD people person.
Sometimes you question yourself, should I be friendly, or am I being too friendly, or should I be 'professional' but not friendly? How is this possible?
PR is really blood, sweat and LOTS of TEARS! I am sure PR consultants out there would agree with me. I was lucky I had clients listening to my PR advice,hence there was very little argument, but again clients are clients, they can either be your best friends or your worst enemy. Managing the relationship is like making a marriage work. Really, it takes lots of compromise and understanding.
My tips for a successful=happy=healthy relationship:
a. Deliver=give what you have promised, if you fail to deliver, you will have a very difficult relationship
b. Don't over deliver= when you promise 3 stories, just give 3, if you start giving 5, then you will be in big trouble, because the client will start to expect more, and more
c. Set the ground rules at the very beginning= Client should know when you are working and when you are not working. As usual, we Malaysians will always say...never mind la, my client can call me anytime, no problem. But you and I know what will happen when you stop picking up the calls after 8pm and not replying my emails at 10pm.
d. No, no bad mouthing clients= No matter what happens, as much as you want to never ever complain about your clients to their co-workers/subordinates, this is a big no-no
If you do all of the above and still have a tough time, its time to move on. Get a another client,because you know, this one memang tak boleh pakai dy!
Cheers!
Monday, November 15, 2010
Wednesday, July 28, 2010
Press Release & Media Invitation Writing Workshop
Often, many PR practitioners ask these same age old questions:
THE SECRETS OF GETTING MEDIA COVERAGE
The press release is considered as one of the most important element in public relations. Unfortunately, very often press releases which are sent to media agencies end up in rubbish bins. How can you grab the attention of an editor with your press release? What makes a press release stand out from a pile clutter sent to newsrooms daily? In this one day workshop, learn how to write attention grabbing press releases from seasoned journalists and editors.
Also in this workshop, learn from the experts the secrets on how to ensure high media attendance and coverage for your events!
Join us for a powerful one-day workshop:
PRESS RELEASE & MEDIA INVITATION
WRITING WORKSHOP
5 AUGUST 2010
ONE WORLD HOTEL
MODULE 1 ● What is NEWS?
Key Topics:
What Makes NEWS?
What are the elements involved in TV/Print news?
What makes a good story/news?
How journalists hunt for stories?
MODULE 2 ●Preparing Attention Grabbing Press Releases
Key Topics:
What makes Press Releases NEWSWORTHY?
12 Reasons to send a Press Release
Frequently Made Mistakes
Good and Bad Press Release Samples
Ten Commandments of writing a good Press Release
MODULE 3 ● Writing Media Invites that Guarantees Coverage
Key Topics:
The key to media coverage: A good media invite
Learn to ‘fish’
Frequently Made Mistakes
Ten Commandments of writing a good media invite
MODULE 4● How to Get Coverage without Media?
Key Topics:
How to Stop Depending on Media Attendance?
How to use free online press release wires to increase visibility?
WHO?
Junior Executives, Senior and Managerial Executives in Public Relations, Corporate Communications, Marketing or any relevant position
Fresh Graduates
Anyone who is interested to write good press releases and media invites
● Price : RM 900 ● Number of Days: 1
Trainers: Puspavathy Ramaloo (TV3) , Wani Muthiah (The Star) and me!
Call: Ms Yasmin Farahanim : 012 408 9754 or yasmin@intelectasia.com
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