Press Release & Media Invite Writing Workshop

Press Release & Media Invitation Writing Workshop

Often, many PR practitioners ask these same age old questions:

THE SECRETS OF GETTING MEDIA COVERAGE

The press release is considered as one of the most important element in public relations. Unfortunately, very often press releases which are sent to media agencies end up in rubbish bins. How can you grab the attention of an editor with your press release? What makes a press release stand out from a pile clutter sent to newsrooms daily? In this one day workshop, learn how to write attention grabbing press releases from seasoned journalists and editors.

Also in this workshop, learn from the experts the secrets on how to ensure high media attendance and coverage for your events!

Join us for a powerful one-day workshop:

PRESS RELEASE & MEDIA INVITATION

WRITING WORKSHOP

5 AUGUST 2010

ONE WORLD HOTEL

WHAT?

MODULE 1 ● What is NEWS?

Key Topics:

What Makes NEWS?

What are the elements involved in TV/Print news?

What makes a good story/news?

How journalists hunt for stories?

MODULE 2 ●Preparing Attention Grabbing Press Releases

Key Topics:

What makes Press Releases NEWSWORTHY?

12 Reasons to send a Press Release

Frequently Made Mistakes

Good and Bad Press Release Samples

Ten Commandments of writing a good Press Release

MODULE 3 ● Writing Media Invites that Guarantees Coverage

Key Topics:

The key to media coverage: A good media invite

Learn to ‘fish’

Frequently Made Mistakes

Ten Commandments of writing a good media invite

MODULE 4● How to Get Coverage without Media?

Key Topics:

How to Stop Depending on Media Attendance?

How to use free online press release wires to increase visibility?

WHO?

Junior Executives, Senior and Managerial Executives in Public Relations, Corporate Communications, Marketing or any relevant position

Fresh Graduates

Anyone who is interested to write good press releases and media invites

● Price : RM 900 ● Number of Days: 1

Trainers: Puspavathy Ramaloo (TV3) , Wani Muthiah (The Star) and me!

Call: Ms Yasmin Farahanim : 012 408 9754 or yasmin@intelectasia.com