2010 MEDIA RELATIONS PRACTICES SURVEY IN MALAYSIA

2010 Media Relations Practices Survey in Malaysia

Press Release & Media Invite Writing Workshop

Press Release & Media Invitation Writing Workshop

Often, many PR practitioners ask these same age old questions:

THE SECRETS OF GETTING MEDIA COVERAGE

The press release is considered as one of the most important element in public relations. Unfortunately, very often press releases which are sent to media agencies end up in rubbish bins. How can you grab the attention of an editor with your press release? What makes a press release stand out from a pile clutter sent to newsrooms daily? In this one day workshop, learn how to write attention grabbing press releases from seasoned journalists and editors.

Also in this workshop, learn from the experts the secrets on how to ensure high media attendance and coverage for your events!

Join us for a powerful one-day workshop:

PRESS RELEASE & MEDIA INVITATION

WRITING WORKSHOP

5 AUGUST 2010

ONE WORLD HOTEL

WHAT?

MODULE 1 ● What is NEWS?

Key Topics:

What Makes NEWS?

What are the elements involved in TV/Print news?

What makes a good story/news?

How journalists hunt for stories?

MODULE 2 ●Preparing Attention Grabbing Press Releases

Key Topics:

What makes Press Releases NEWSWORTHY?

12 Reasons to send a Press Release

Frequently Made Mistakes

Good and Bad Press Release Samples

Ten Commandments of writing a good Press Release

MODULE 3 ● Writing Media Invites that Guarantees Coverage

Key Topics:

The key to media coverage: A good media invite

Learn to ‘fish’

Frequently Made Mistakes

Ten Commandments of writing a good media invite

MODULE 4● How to Get Coverage without Media?

Key Topics:

How to Stop Depending on Media Attendance?

How to use free online press release wires to increase visibility?

WHO?

Junior Executives, Senior and Managerial Executives in Public Relations, Corporate Communications, Marketing or any relevant position

Fresh Graduates

Anyone who is interested to write good press releases and media invites

● Price : RM 900 ● Number of Days: 1

Trainers: Puspavathy Ramaloo (TV3) , Wani Muthiah (The Star) and me!

Call: Ms Yasmin Farahanim : 012 408 9754 or yasmin@intelectasia.com

All About Public Relations

Article appeared on http://aboutpublicrelations.net/index.htm Why Even Bother Pitching to the Media?
Here are seven reasons why and how the phone still works.
by Manminder Dhillon Intelectasia Consultancy Pitching is an important element of media relations strategy. But many still rely on traditional form of sending in boring and lengthy press releases.Why even bother pitching when emailing and faxing in is so much easier? Well, if you still have that mindset, then it is time to change. I will share seven reasons why you should pick up the phone and pitch your story. 1. Attract attention: The media is often overloaded with so many invitations, press releases and emails. By pitching, you automatically bring their attention to your story. 2. Communicate directly: By pitching, you are communicating to the journalists and editors. This will make them aware of your organization. Not only it will put a human touch to your press release or invitation, it shows that you are taking the initiative to contact them. 3. Stressing important elements: When you pitch, you actually highlight the important elements of your event directly, sometimes these are the same things that would have been neglected by the busy eyes of a hurried journalist or editor. 4. Direct confirmation: This is the best part. When you pitch, you will coax the media to cover your event, you will know immediately whether they will be covering your event or not. If yes, well done. If not, you can at least try different media outlets. 5. Re-sell: Sometimes a press release, invitation or story maybe rejected, by pitching you allow an open discussion with the journalist or editors on how to re-angle your story. This may just be a lucky break. 6. Learning: When pitching, you actually learn what the media really wants. For example “We do write these types of stories anymore” or “This is not what we are looking for.” You immediately learn what the specific media’s needs and wants are. The next time, you will not waste their time and yours. 7. Making contacts: Pitching opens avenues for future contacts. When you call and speak to a certain journalist or editor, you are actually taking the first step of making a connection. Even if they say no, you can always ask what types of stories they are looking for, how else can you help them. Take the opportunity to make small conversations, ask their personal phone numbers or better still ask them out for lunch. Manminder Dhillon is a former broadcast journalist and a public relations consultant. She is the founder of Intelectasia Consultancy, a public relations agency in Malaysia. You can read more about her atwww.intelectasia.com